Who I am
Alena is a Sydney-based graphic designer with a degree in visual communication from University of Western Sydney.
Growing up in Russia, Alena was taught cursive writing by her mother, often being told to tear out the pages if the handwriting wasn’t neat. Alena thanks her mother and praises her to anyone who asks how she learn to write neat. Without her mother’s training and guidance she wouldn’t be where she is today and for this, she is forever thankful.
Years later, at university Alena studied Typography as part of her degree, bringing her back to the love of everything hands-on, and prompting her to learn more about type and lettering. During the last year of University, Moonlight Creation was born.
The love for stationery and everything handmade came from her childhood:
“As a child, the look on my parent’s or even grandparent’s faces when I gave them a handmade card was so much more precious to me, than the look they had when I gave them a card from the shop.” – Alena says, which is the thought that led her to continue to create handmade stationery. “I really don’t want people to forget how precious handmade things are in this digital era.”
For Alena, design isn’t just digital, it comes from internal creativity, a good pen, and a blank sheet of paper. With these tools, the opportunities are endless and it allows Alena to create countless designs to suit her client’s needs.
Alena lives and breathes everything stationery. While most women buy shoes and handbags, you will find her in stationery store (Kikki K to be specific), with a shopping basket brimming with notebooks, pens, and other writing equipment. It’s an obsession, but one that she’s not ashamed of.